Checkout Optimization: Reduce Abandonment

The Cart Abandonment Problem

Nearly 70% of online shopping carts are abandoned before purchase. Most abandonments happen at checkout due to complexity, unexpected costs, or friction points.

Simplify the Process

Reduce the number of form fields. Combine steps where possible. Offer guest checkout so customers do not have to create accounts. The fewer barriers, the more completions.

Transparent Pricing

Display all costs—including shipping and taxes—early in the process. Surprise fees at checkout are a major reason for abandonment.

Multiple Payment Options

Offer credit cards, PayPal, digital wallets, and buy-now-pay-later options. More choices mean fewer drop-offs due to payment method preferences.