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Product Bundling Strategies
Why Bundle Products
Bundling offers multiple benefits: increased average order value, enhanced customer experience, and competitive differentiation. Customers perceive greater value from bundles compared to individual items.
Bundle Types
Complementary Products: Items that naturally go together (e.g., camera + memory card).
Themed Collections: Products that share a theme (e.g., summer skincare kit).
Price-Based: Higher-tier items with lower-priced accessories at a discount.
Pricing Strategy
Offer a modest discount on the bundle (10-15%) to make it attractive while maintaining margins. Highlight savings prominently to drive impulse purchases.